Learning Goals and Learning Objectives for BS/BA Business Degree-Program

The Business Core Curriculum strives to develop a foundation of skills and knowledge that are the hallmarks of a high quality business management education. These learning goals apply to all undergraduate programs in the Richard J. Wehle School of Business. Individual programs or majors have additional learning goals that are discipline specific.

Student Learning Goal 1

BSBA graduates will have a fundamental knowledge and understanding of operations, management, and marketing.

Students will:

  • Objective A: Understand the creation of value through business processes integrating production and distribution of goods, services, and information.

Student Learning Goal 2

BSBA graduates will have fundamental skills in accounting, finance, statistics, and management science.

Students Will:

  • Objective A: Demonstration critical thinking and argumentation skills with emphasis on problem identification from various viewpoints, causal diagnosis, and solution development;
  • Objective B: Have sufficient mastery of statistical applications to conduct and interpret statistical analyses;
  • Objective C:Have sufficient mastery of management science applications to conduct and interpret analyses;
  • Objective D: Perform and interpret standard accounting and financial computations, including cash flow and time-value-of-money calculations, cost-benefit analysis, and capital budgeting to evaluate the merits of a proposed investment.

Student Learning Goal 3

BSBA graduates will have a fundamental knowledge of global human behaviors and market structures.

Students will:

  • Objective A: Demonstrate awareness of how cultural differences and human diversity impact business decisions;
  • Objective B: Demonstrate an understanding of market structure, macroeconomic, and international environments within which businesses operate, including the roles of financial institutions, the central bank, and the government.

Student Learning Goal 4

BSBA graduates will know ethical frameworks in managerial decision-making and leadership.

Students will:

  • Objective A: Demonstrate knowledge of different Approaches to ethical decision-making, and how they apply to different business situations in a socially responsible manner;
  • Objective B: Demonstrate an understanding of fundamental issues such as conflicts that may arise among the stakeholders of a firm, managements’ fiduciary responsibility and issues of corporate governance;
  • Objective C: Describe issues pertaining to social responsibility;
  • Objective D: Identify situations when ethical leadership is required.

Student Learning Goal 5

BSBA graduates will know and understand appropriate uses of Information Technology.

Students will:

  • Objective A: Use information technology as a tool for communication, management, and business problem solving;
  • Objective B: Use applications software to effectively locate, extract, generate and organize the needed information to assist in management decisions.
  • Objective C: Effectively research, locate, and structure information needed to asses in management decision making.

Student Learning Goal 6

BSBA graduates will know basic frameworks of leading individuals in organizations.

Students will:

  • Objective A: Demonstrate awareness of conventional and innovative approaches to leadership and innovation;
  • Objective B: Demonstrate teamwork and communication.