Canisius College
Focus Group Facility

About the Facility

Two internationally recognized full-service marketing research firms have partnered with Canisius College to open the new Focus Group Facility at the Center for Professional Development. Insight Associates and Ruth Diamond/Cornerstone Research have come together to open the new 2-room, state-of-the-art facility dedicated to focus group research.  The facility may be reserved for focus groups by contacting Insight Associates President & CEO Tony Diina at 716-362-0400 or

Visit Insight & Associates for more information.

Services Include

Consumer-Related Services

Ad testing
Brand image analysis
Concept testing
Copy testing
Customer/Non-customer profiling
Employee profiling and modeling
Focus groups
Internet surveys
Locational intercepts
Mail surveys
Marketing consulting
New product positioning
Product design and development
Product positioning
Site analysis
Telephone surveys

Legal Services

Ad testing
Argument analysis
Law firm branding and positioning
Brand rejuvenation
Case strategy development
Courtroom graphics
Jury selection
Marketing strategy
Mock trials
Opening and closing argument effectiveness
Post-verdict analysis
Shadow juries
Trial preparation
Witness preparation