Learning Goals & Objectives

Student Learning Goal 1

Students will analyze the international environments in which businesses operate.

Students will:
  • Objective A: Examine the elements of societal culture, especially ethics and social responsibility;
  • Objective B: Identify the critical aspects of the external environment that must be modified when expanding from a domestic to an international market;
  • Objective C: Integrate the complex aspects of the international environment into a cohesive decision model.

Student Learning Goal 2

Students will solve problems related to international competition.

Students will:
  • Objective A: Find, analyze and apply international data;
  • Objective B: Perform international marketing screening processes;
  • Objective C: Apply models for analyzing competitive positioning in order to develop international market opportunities.

Student Learning Goal 3

Students will integrate the functional areas of the international organization.

Students will:
  • Objective A: Examine the elements of organizational design that differentiate the international organization from the domestic;
  • Objective B: Analyze international data from multiple perspectives;
  • Objective C: Work in interdisciplinary teams to develop innovative solutions to complex international business problems.

Student Learning Goal 4

Students will:
  • Objective A: Develop strategies for success in international business;
  • Objective B: Examine the critical success factors relevant to international business strategies;
  • Objective C: Apply their knowledge of critical success factors to the solution of international business cases;
  • Objective D: Work in interdisciplinary teams to design international strategies for clients firms.