Survey of current issues of human communication with emphasis on concerns of young adults. Topics include communication problems such as communication in difficult situations (e.g., apologizing, embarrassment, assertiveness), divorce communication, and death and dying. (AS II)

COM 114 (FAS 114) Introduction to Still Photography 3

See FAS 114.

Study and practice of concepts, processes, and techniques of effective verbal communication in face-to-face, small group, and public-address contexts. Speeches required.

Fundamental forms of communication theory and perspectives are explored and related to particular lines of research in interpersonal, group, organizational, public, and mediated communication contexts.

Intensive writing assignments employing message-design principles provide opportunities to prepare news, features, press releases, advertising copy, and opinion pieces.

Study of theoretical and pragmatic aspects of interpersonal communication in numerous contexts to enhance self-awareness and effective self-expression.

Survey of mass communication processes and the mass media in terms of development, structures, functions, effects, and interactive relationships with American society’s institutions. (AS II)

The fundamentals of the scientific method, especially, the basics of research methods, designs, and hypothesis testing.

Formerly COM 116 (FAS 116). See FAS 216.

Communication variables in small groups involving task, maintenance, leadership, conformity, shift-to-risk, and development. Some emphasis on skill development. 2002-2002 only

Survey of family communication research problems and theories of interaction. Special emphasis on relating to family members and applying course material to improve family communication.

What news is, how it is gathered, interviewing. Writing with accuracy, clarity, objectivity, precision, and proper grammar.

The fundamentals of advertising, including history and development, advertising media, marketing, audiences, campaign objectives, budget, creativity, and agency functions.

Historical antecedents and contemporary practice of public relations, the nature of day-to-day tasks and communication responsibilities of practitioners in a variety of professional settings, issues in the practice, and PR concepts and theories.

PR campaigns are concerted efforts of an organization to build socially responsible relationships by achieving research-based goals through the application of communication strategies and the measurement of outcomes. Students produce an actual campaign.

Prerequisite: COM 312.

Communication principles and practices, including communicator style variables, communication flow, and superior-subordinate communication.

Methods for assessing training needs within organizations, and designing, implementing, and assessing outcomes of training. Emphasis on principles of effective training and development of training competencies. Students develop training skills.

A variety of ways of developing advertising copy (copywriting) and creative concepts for persuasive advertising pieces. Includes workshop writing for print, television, and radio commercials.

Profiles and other human-interest features developed for newspapers, magazines, broadcast. Free-lance writing introduced.

Examination of some of the classic studies in the field of mass communication effects, as well as an exploration of contemporary social, political, economic, and cultural effects of the mass media.

Focuses on theoretical approaches and practical skills enabling students to analyze, think critically, and produce effective mediated messages in a variety of formats and specialized content areas, including journalism, advertising, and political communication.

Examines the traditional areas as freedom of expression, libel, privacy, and copyright, as well as the emerging impact of the Internet, the web and other cyberage developments. Ethical cases weighed against classical philosophies (e.g., Aristotle, Mill) 2001-2002 only

The reasons why men and women communicate differently and how gender influences communication in personal relationships and professional environments.

Take that idea and develop into a teleplay or screenplay. Explore characters, story, dialogue and the business of screenwriting.

COM 329 (GRN 329, ANT 329) Cross-Cultural Communication and Aging 3

See ANT 329.

Good writing is 90% thinking and 10% writing. Theoretical perspectives into various forms of public relations writing and appropriate applications of each. Writing and editing skills. Students produce portfolio of PR writing tools and techniques.

Prerequisite: COM 312.

Individual differences in communication predispositions. Research related to communication traits, such as argumentativeness, apprehension, and disclosiveness.

Focuses on studio lighting and still-life photography, medium and large format photography, black and white fine art printing, and digital and alternative photo processes.

Prerequisite: FAS 216/Com 216, or portfolio review with instructor, 35 mm camera with manual controls.

World Wide Web and cyberspace. The ever-expanding global information network. New technologies, editors, and browser software guide student through primary tutorials and provide graphic support and intellectual stimulation. HTML authoring. Establishing personal WWW presence.

Introduction to the state of the art in on-line multimedia publishing. Students learn to publish well designed World Wide Web documents that communicate effectively. Students work collaboratively in teams.

Two critical components of advertising. Topics include client/business strategy, marketing communication planning, media plans, media mix (TV, print, Internet, etc.), and media sales. Most efficient, effective way to plan and place an ad campaign.

Studio techniques, lighting, sound recording, set design, electronic graphics and editing, production of live and edited programs in studio.

Learn what it is like to step inside the daily inner-workings of a TV newsroom. Act as the assignment editor, reporter, producer, director. Encounter ethical dilemmas. Learn the principles and skills to make resourceful broadcast decisions.

The history, creation, production, industry trends, audience composition, content, and effects of programming unique to this day part, with particular emphasis placed on daytime serial drama.

Design, write and produce special feature reports, multiple-part series, investigative stories, and mini-documentaries. Go out into the field.

Development of film-making and cinema art from 1895 through World War II. Students will study, view, and discuss classic silent and sound pictures from Hollywood and abroad.

The development of cinema worldwide from World War II through the 70s by studying, viewing, and discussing films representative of major directors, genres, and national cinema movements.

Designed for both Journalism and Advertising/ Public Relations concentrations, this Macintosh workshop helps develop skills using the most popular word processing, graphics, and page layout programs for electronic publishing.

Creativity, control, power, programming. What are the issues and controversies surrounding and shaping the broadcast industry today?

Will engage vector web animation, audio, video using Flash, Dreamweaver, Fireworks and their advanced functions and interactive capabilities.

Prerequisite: COM 342, or permission of Instructor.

Designed as a capstone course for advertising students, this course examines current and classic advertising campaigns for technique and effectiveness. Students also have the chance to develop their own advertising campaigns.

Prerequisite: COM 311 or permission of instructor.

Familiarization with a process for public relations problem-solving through analysis of a variety of PR case studies in major areas of the field, including employee relations, consumer relations, media relations, and crisis communications.

Prerequisite: COM 312.

In this seminar, students explore a range of contemporary issues surrounding the advertising industry, including consumerism, effects, ethics, racism and sexism, and trends.

Prerequisite: COM 311 or permission of instructor.

Research on supportive/defensive communication, nonverbal communication, communication apprehension, and disclosure in professional, business, and bargaining/negotiation situations. Interviewing techniques.

Advanced techniques in lighting, editing, set design, special effects and photography, production of short-form projects for professional distribution.

Prerequisite: COM 361.

Contemporary cinema as an artistic, political, and cultural force worldwide, evidenced through screening exemplary films by directors from Western, Communist, and Third World nations.

Student experientially learns communication functions in compatibly matched professional setting, locally or out-of-town. Faculty and on-site supervision. Seminar required. Pass/fail. May be repeated as COM 498; 12-credit limit for COM 488/498 combined.

Prerequisite: Open to junior and senior majors with G.P.A. of at least 2.50 and Communication average of 2.70 and approved by Department faculty. Applications in Communication office.

Sequel to COM 488 for students taking a second internship. Each student is limited to a combined total of 12 credit hours for COM 488 and 498.

Prerequisite: Same as for COM 488.

Student conducts original project or self-designed course of study under the tutelage of Communication faculty member.

Prerequisite: Open to junior and senior majors in good standing with consent of instructor and chair.