Full-Time Faculty: Gregory R. Wood, Chairperson, Guy H. Gessner, Paul L. Sauer, David J. Snyder, and Gregory R. Wood.
The Department has two fundamental goals. Our first goal is to provide those students interested in careers in marketing with a well-rounded course of studies that include both contemporary theory and relevant marketing applications. Our second goal is to provide students in other majors with basic courses in marketing so they can gain some background knowledge in this important area of business.
Students wishing to become Marketing majors should inform the Registrar of their intention and attend all Department advisement sessions.
Marketing Major
Marketing is a thrilling and dynamic discipline. Every year excitement comes from new product launches, popular advertising campaigns and innovative approaches to doing business in traditional industries. Marketing is global, fast-paced, and rewarding. Marketing offers the student an opportunity for an exciting career that can be utilized around the world. Marketing positions are available in all types of industries ranging from Pharmaceuticals and Healthcare to High Technology and Telecommunications. The Marketing Major is designed for students who want a balanced career that rewards creativity, while requiring business results.
Marketing positions are available in a variety of consumer, industrial, and institutional market areas, including such “non-business” fields as health care, government administration, and cultural organizations. The marketing program is designed for those who wish to pursue careers in marketing research, sales management, advertising, retail merchandising, or many other specialized positions.
Marketing Curriculum:
| 1. |
ENG 101, ENG 102, PHI 101, RST 101 |
|
(4 courses) |
(12) |
| 2. |
Area Studies: Two courses from each of these areas: I, III, IV, V, VI, VIII4 |
|
(12 courses) |
(36) |
| 3. |
Major course requirements: |
|
(21 or 20 courses) |
|
| |
a. Common body of business knowledge: |
|
|
| |
QNT 101 |
Quantitative Methods for Business |
|
(3) |
| |
AND |
|
|
| |
MAT 106 |
Calculus for the Non-Sciences |
|
(3) |
| |
OR |
|
|
(6 or 4) |
| |
MAT 111 |
Calculus I |
|
(4) |
| |
OR |
|
|
|
| |
MAT 115 |
Calculus for Business I |
|
(4) |
| |
ACC 201 |
Financial Accounting |
|
(3) |
| |
ACC 202 |
Managerial Accounting |
|
(3) |
| |
ECO 101 |
Principles of Macroeconomics |
|
(3) |
| |
ECO 102 |
Principles of Microeconomics |
|
(3) |
| |
ECO 255 |
Business Statistics I |
|
(3) |
| |
ECO 256 |
Business Statistics II |
|
(3) |
| |
FIN 301 |
Introduction to Finance |
|
(3) |
| |
MIS 201 |
Management Technology |
|
(3) |
| |
MGT 101 |
Introduction to Management |
|
(3) |
| |
MGT 370 |
Managerial Environment |
|
(3) |
| |
MGT 446 |
Managerial Policy Strategy |
|
(3) |
| |
MKT 201 |
Principles of Marketing |
|
(3) |
| |
b. Marketing major: |
|
|
|
| |
MGT 325 |
Operations Analysis |
|
(3) |
| |
MKT 320 |
Consumer Behavior |
|
(3) |
| |
MKT 331 |
Fundamentals of Marketing Research |
|
(3) |
| |
MKT 401 |
Cases in Marketing Management |
|
(3) |
|
MKT 475 |
International Marketing |
|
(3) |
| |
Marketing electives: two courses. Management courses may not be used |
|
(6) |
| 4. |
Electives |
|
(3 or 4 courses) |
(9 or 12) |
| Total |
|
|
(40 courses) |
(120-121) |
Recommended Schedule (Marketing):
| Fall |
|
Spring |
|
| Freshman Year |
|
|
|
| ENG 101 |
3 |
ENG 102 |
3 |
| QNT 101 or MAT 111 or MAT 115 |
3 or 4 |
MAT 106 or Elective |
3 |
| ECO 101 |
3 |
MGT 101 |
3 |
| AS IV |
3 |
AS IV |
3 |
| AS VIII |
3 |
AS VIII |
3 |
| Total |
15 or 16 |
Total |
15 |
| Sophomore Year |
|
|
|
| RST 101 |
3 |
PHI 101 |
3 |
| ACC 201 |
3 |
ACC 202 |
3 |
| MKT 201 |
3 |
ECO 255 |
3 |
| ISb 201 |
3 |
ECO 102 |
3 |
| AS III |
3 |
AS I |
3 |
| Total |
15 |
Total |
15 |
| Junior Year |
|
|
|
| ECO 256 |
3 |
MKT 320 |
3 |
| FIN 301 |
3 |
MKT 325 |
3 |
| MKT 331 |
3 |
MGT 370 |
3 |
| MKT 475 |
3 |
AS I |
3 |
| AS III |
3 |
AS VI |
3 |
| Total |
15 |
Total |
15 |
| Senior Year |
|
|
|
| MKT 401 |
3 |
Marketing elective |
3 |
| Marketing elective |
3 |
MGT 446 |
3 |
| Elective |
3 |
AS V |
3 |
| AS V |
3 |
Elective |
3 |
| AS VI |
3 |
Elective |
3 |
| Total |
15 |
Total |
15 |
| |
|
Total |
120-121 |
Note: To ensure that all prerequisites are met, it is especially important that majors follow the indicated sequence for the following "quantitative" courses: QNT 101-MAT 106(OR MAT 111 OR 115), ECO 255, and MGT 325.
Dual Major: Highly motivated students may choose to enhance their career potential and enrich their business background by completing a dual major. Students are encouraged to major in both Management and Marketing or to match one of these with a major in International Business or Modern Languages. These dual majors require at least one course beyond the college’s normal graduation requirements. Interested students should see a department adviser.
Minors
The Business Management minor is for majors outside the Wehle School of Business. It provides a basic understanding of what it takes to organize and manage the various aspects of complex organizations in the business world. The coursework focuses on achieving results through proper management and leadership. Students have an opportunity to work with instructors who have a professional background in business and to experience a project team environment.
Business Management Minor:
| MGT 101 |
Introduction to Management |
(3) |
| MKT 201 |
Principles of Marketing |
(3) |
| MGT 325 |
Operations Analysis for Business |
(3) |
| MGT 370 |
Managerial Environment |
(3) |
| Business Management electives: two courses (MGT 300, MGT 360, MGT 364, MGT 475, MKT 320, MKT 350, MKT 351, MKT 352, MKT 475, or other Business courses approved by department chair) |
(6) |
| Total |
(6 courses) |
(18) |
The International Management minor is designed for students who are interested in careers associated with international business. It is open to all students except those majoring in Management.
International Management Minor:
| MGT 472 |
Comparative Management Systems |
(3) |
| MGT 475 |
International Management |
(3) |
| MKT 475 |
International Marketing |
(3) |
International Management electives: SB 303, PSY 320,
ECO 360, FIN 4602) |
(6) |
| Total |
(5 courses) |
(15) |
Other Programs
Entrepreneurship – Small Business Specialization: This program is designed for students interested in starting or owning a small business. Students choosing this specialization should complete all required courses for the B.S. in Management or Marketing, along with special courses in entrepreneurship and small-business management. To qualify for this specialization, students should contact the Department Chair.
Fashion Institute of Technology: This program combines professional fashion-related education with Marketing courses to provide a concentration for students interested in a career in the fashion industry. Students accepted into the program spend their junior or senior year in New York City at the Fashion Institute of Technology, completing practical coursework in fashion design, manufacturing, and retailing. Students interested in this program must apply to the program coordinator during their sophomore year. For further information, contact the Department Chair.
International Business Certificate: The department offers a certificate in International Business. Please see your advisor for details.
Additional Information
Internships: Internships qualifying for three hours of academic credit are available to upper-division students majoring in Management and Marketing. These involve a work-and-study situation with faculty supervision. Many are paid. Students wanting internships for credit must meet certain departmental requirements. For further information, contact the Department Chair.
Career Preparation: All Marketing majors are expected to register with the Career Center during their senior year (if not before). Registration includes preparation of a formal resume and an interview with the Career Center staff. In addition, majors are encouraged to actively utilize the office’s other career-oriented services. Students should contact the Career Center in Old Main 016.
COURSES: 2003 – 2005
Note: Additional or different Management and Marketing electives may be offered. Students should consult the department.
MKT 201 Principles of Marketing 3
Analytical approach to distribution of goods and services in a market economy. Product, price, promotion, and channel decisions within context of overall environment.
MKT 320 Consumer Behavior 3
Application of concepts drawn from the behavioral sciences (i.e., anthropology, sociology, and psychology) to provide insight into consumer decision-making and buyer behavior. Prerequisite: MKT 201 or permission of instructor.
MKT 331 Fundamentals of Marketing Research 3
Analyzes various techniques for obtaining marketing intelligence for top-level decision-making. Emphasizes marketing-research methodologies and evaluation of data from primary and secondary sources. Prerequisite: MKT 201, ISB 201, ECO 255. Elective.
MKT 351 Sales Management 3
Sales policies and planning; sales organization; selection, training, and compensation of salespersons; control of sales performance, sales budgets, and cost control. Case materials used. Prerequisite: MKT 201. Elective.
MKT 352 Professional Sales 3
The more significant aspects and techniques of sales, and practical issues pertaining to a career in sales. Prerequisite: MKT 201. Elective.
MKT 353 Data Base Marketing 3
Principles in marketing strategy and the new marketing dynamics. Heavy emphasis on direct mail, catalog, retail, and retail-with-catalog marketing operations. Live catalog software and national competitions are typically part of this course. Prerequisite: MKT 201. Elective.
MKT 396 Products and Promotion 3
Strategies (tools) and techniques used to introduce new products. Focus on advertising components of the overall strategy. Student project: a new product promotional plan. Prerequisite: MKT 201, ECO 255, ISB 201. Elective.
MKT 401 Cases in Marketing Management 3
Case analysis used to apply decision-making criteria for advanced practices and policies concerning product, price, promotion, and channels of distribution. Prerequisite: MKT 320, MKT 331, and senior standing.
MKT 445 Marketing Strategy Game 3
Student-run firms compete in a simulated business environment and use marketing concepts to make pricing, distribution, promotion, and channels of distribution.
Prerequisite: MKT 201, MKT 331. Elective.
MKT 475 International Marketing 3
Issues involved in entering operations in an overseas market. Focus on identifying opportunities in world markets and adapting strategies to fit specific national market needs. Prerequisite: MKT 201 or permission of instructor. Elective.
MKT 496 (MGT 496) Marketing Internship 3
See MGT 496 for description.
MKT 497 FIT Internship 15
For students in the Fashion Institute of Technology program. Prerequisite: Approval of chair or FIT coordinator.
1 Area II is automatically fulfilled because this program is in the Social Sciences. Area VII is fulfilled by the Mathematics courses required in this program.
2 ECO 360 and FIN 460 may not be used as electives in this program by non-Business majors.