Full-Time Faculty: Gregory R. Wood, Chair;
Guy H. Gessner, Paul L. Sauer, David J. Snyder.
The department has two fundamental goals. Our first goal is to provide those students interested in careers in marketing with a well-rounded course of studies that include both contemporary theory and relevant marketing applications. Our second goal is to provide students in other majors with basic courses in marketing so they can gain some background knowledge in this important area of business.
Students wishing to become Marketing majors should inform the registrar of their intention and attend all department advisement sessions.
Marketing Major
Marketing is a thrilling and dynamic discipline. Every year excitement comes from new product launches, popular advertising campaigns and innovative approaches to doing business in traditional industries. Marketing is global, fast-paced, and rewarding. Marketing offers the student an opportunity for an exciting career that can be utilized around the world. Marketing positions are available in all types of industries ranging from pharmaceuticals and healthcare to high technology and telecommunications. The Marketing major is designed for students who want a balanced career that rewards creativity, while requiring business results.
Marketing positions are available in a variety of consumer, industrial, and institutional market areas, including such “non-business” fields as health care, government administration and cultural organizations. The marketing program is designed for those who wish to pursue careers in brand life cycle management, supply chain management, product development and management, international marketing, marketing research, fashion merchandising, electronic and internet marketing, sales management, advertising, retail merchandising, or many other specialized positions.
Marketing Curriculum:
| 1. | ENG 101, ENG 102, PHI 101, RST 101 (4 courses) | (12) | ||
| 2. | Area Studies: Two courses from each of these areas: I, III, IV, V, VI, VIII1 (12 courses) |
(36) | ||
| 3. | Major course requirements: (21 or 20 courses) | |||
| a. Common body of business knowledge: | ||||
| QNT 101 Quantitative Methods for Business | (3) | |||
| AND | ||||
| MAT 106 Calculus for the Non-Sciences | (3) | |||
| OR | (6 or 4) | |||
| MAT 111 Calculus I | (4) | |||
| OR | ||||
| MAT 115 Calculus for Business I | (4) | |||
| ACC 201 Financial Accounting | (3) | |||
| ACC 202 Managerial Accounting | (3) | |||
| ECO 101 Principles of Macroeconomics | (3) | |||
| ECO 102 Principles of Microeconomics | (3) | |||
| ECO 255 Business Statistics I | (3) | |||
| ECO 256 Business Statistics II | (3) | |||
| FIN 301 Introduction to Finance | (3) | |||
| MIS 201 Management Technology | (3) | |||
| MGT 101 Introduction to Management | (3) | |||
| MGT 370 Managerial Environment | (3) | |||
| MGT 446 Managerial Policy Strategy | (3) | |||
| MKT 201 Principles of Marketing | (3) | |||
| b. Marketing major: | ||||
| MGT 325 Operations Analysis | (3) | |||
| MKT 320 Consumer Behavior | (3) | |||
| MKT 331 Fundamentals of Marketing Research | (3) | |||
| MKT 401 Cases in Marketing Management | (3) | |||
| MKT 475 International Marketing | (3) | |||
| Marketing electives: two courses. Management courses may not be used |
(6) | |||
| 4. | Electives (3 or 4 courses) | (9 or 12) | ||
| Total | (40 courses) | (120-121) | ||
Recommended Schedule (Marketing):
| Fall | Spring | |||
| Freshman Year | ||||
| ENG 101 | 3 | ENG 102 | 3 | |
| QNT 101 or MAT 111 or MAT 115 |
3 or 4 | MAT 106 or Elective | 3 | |
| ECO 101 | 3 | MGT 101 | 3 | |
| ISB 101 | 3 | MGT 101 | 3 | |
| AS VIII | 3 | AS VIII | 3 | |
| Total | 15 or 16 | Total | 15 | |
| Sophomore Year | ||||
| RST 101 | 3 | PHI 101 | 3 | |
| ACC 201 | 3 | ACC 202 | 3 | |
| MKT 201 | 3 | ECO 256 | 3 | |
| ECO 255 | 3 | FIN 201 | 3 | |
| AS IV | 3 | AS IV | 3 | |
| Total | 15 | Total | 15 | |
| Junior Year | ||||
| MKT 320 | 3 | MKT 331 | 3 | |
| MKT 475 | 3 | MKT 325 | 3 | |
| AS I | 3 | MGT 370 | 3 | |
| AS VI | 3 | AS I | 3 | |
| AS III | 3 | AS III | 3 | |
| Total | 15 | Total | 15 | |
| Senior Year | ||||
| MKT 401 | 3 | Marketing elective | 3 | |
| Marketing elective | 3 | MGT 446 | 3 | |
| Elective | 3 | AS V | 3 | |
| AS V | 3 | Elective | 3 | |
| AS VI | 3 | Elective | 3 | |
| Total | 15 | Total | 15 | |
| Total | 120-121 |
Dual Major: Highly motivated students may choose to enhance their career potential and enrich their business background by completing a dual major. Students are encouraged to major in both marketing and a related field of interest to the student including majors such as Management, International Business, Finance, Modern Languages, Economics, Psychology, etc. These dual majors require some additional courses to complete beyond the normal curriculum.
Other Programs
Global Logistics and Supply Chain Management Minor
Supply Chain Management addresses the integrated management of the set of value-added activities from product development, through material procurement from vendors, through manufacturing and distribution of the good to the final customer. In today’s environment, competition is no longer one company versus another, but rather, one supply chain versus another. Through the Global Supply Chain Management concentration, students learn the theoretical, integration and conceptual skills to manage this competition.
Requirements: Complete all the specified courses in the Management major including the following three required courses:
MGT335 Management ScienceMGT335 and MGT336 are prerequisites for most of the elective courses and should be completed by the end of the junior year. These two courses can be taken simultaneously. MGT325 may be substituted for MGT336.
MGT336 Production/ Operations Management (Management Majors)
-or-
MGT325 Operations Analysis for Business (Non-Management Majors)
MGT440 Global Supply Chain Management
-or-
MGT478/MKT478 Global Logistics/Transportation
And two electives from the following list:
MGT334/MKT334 Purchasing
MKT390 New Product Development
MKT440 -or- MGT478/MKT478 Global Supply Chain Management -or-
Global Logistics/Transportation
MGT442 Packaging
MGT474/MKT474 Doing Business in Canada
MGT476/MKT476 Doing Business in Mexico
MGT479 Current Topics in Global Logistics and Supply Chain Management
MGT496 Management Internship in Global Supply Chain Management
Non-business majors must take MGT101 (Introduction to Management) and ECO255 (Business Statistics) prior to beginning the program.
Entrepreneurship - Small Business Specialization
This program is designed for students interested in starting or owning a small business. Students choosing this specialization should complete all required courses for the B.S. in management or marketing, along with special courses in entrepreneurship and small-business management. To qualify for this specialization, students should contact the department chair.
Fashion Institute of Technology
This program combines professional fashion-related education with marketing courses to provide a concentration for students interested in a career in the fashion industry. Students accepted into the program spend either their junior or their senior year in New York City at the Fashion Institute of Technology, completing practical coursework in fashion design, manufacturing and retailing. Students interested in this program must apply to the program coordinator during their sophomore year. For further information, contact the department chair or Dean Valone.
Additional Information
Internships
Internships qualifying for three hours of academic credit are available to upper-division students majoring in management and marketing. These involve a work-and-study situation with faculty supervision. Many are paid. Students wanting internships for credit must meet certain departmental requirements. For further information, contact the department chair.
Career Preparation
All Marketing majors are expected to register with the Career Center during their junior year (if not before). Registration includes preparation of a formal resume and an interview with the Career Center staff. In addition, majors are encouraged to actively utilize the office’s other career-oriented services. Students should contact the Career Center in Old Main 016.
COURSES: 2005 – 2007
REQUIRED COURSES FOR MARKETING MAJORS
MKT 201 Principles of Marketing 3
Analytical approach to distribution of goods and services in a market economy. Product, price, promotion and channel decisions within context of overall environment.
MKT 320 Consumer Behavior 3
Application of concepts drawn from the behavioral sciences (i.e., anthropology, sociology and psychology) to provide insight into consumer decision-making and buyer behavior. Prerequisite: MKT 201 or permission of instructor.
MKT 331 Fundamentals of Marketing Research 3
Analyzes various techniques for obtaining marketing intelligence for top-level decision-making. Emphasizes marketing-research methodologies and evaluation of data from primary and secondary sources. Prerequisites: MKT 201, ISB 201, ECO 255 and ECO 256.
MKT 475 International Marketing 3
Issues involved in marketing products in global markets. The focus is on identifying opportunities in world markets and adapting strategies to fit specific national market needs. Prerequisite: MKT 201 or permission of instructor.
MKT 401 Cases in Marketing Management 3
Case analysis is used to apply advanced practices and policies concerning product, price, promotion and supply chain marketing to marketing decision making. Prerequisites: MKT 320, MKT 331, and senior standing.
ELECTIVE COURSES IN MARKETING
Note: Additional or different marketing electives may be offered. Students should consult the department.
MKT 351 Sales Management 3
Sales policies and planning; sales organization; selection, training and compensation of salespersons; control of sales performance, sales budgets and cost control. Case materials used. Prerequisite: MKT 201. Elective.
MKT 352 Professional Sales 3
The more significant aspects and techniques of sales, and practical issues pertaining to a career in sales. Prerequisite: MKT 201. Elective.
MKT 390 New Product Development 3
Examines marketing’s role in bringing the ‘voice of the customer’ into the new product (and new service) development process. Application of a variety of analytical, conceptual and statistical techniques are combined in marketing’s role in the development process. Prerequisites: MKT 201, ECO 255 and ECO 256, MKT320 and MKT 331. Elective
MKT 396 Promotion / Advertising 3
Applies the theoretical bases from the consumer behavior course to promotional planning and implementation Student project involves using the mix of promotional components to design an integrated marketing communication campaign. Prerequisites: MKT 201, ECO 255 and ECO 256, MKT320 and MKT 331. Elective.
MKT 445 Marketing Strategy Game 3
Student-run firms compete in a simulated business environment and use marketing concepts to make pricing, distribution, promotion and channels of distribution. Prerequisites: MKT 201, MKT 331. Elective.
MKT474 Doing Business in Canada 3
This course is an introduction to managing a business in Canada. The commercial aspects of the Canadian marketplace are explored as well as in-depth analyses of individual Canadian businesses are central to this course. Prerequisites: MKT201, MKT475. Elective
MKT 478 Global Logistics 3
This course is an introduction to logistics and transportation aspects of the distribution of goods in North America. The advantages and disadvantages of the different modes of transportation and their impact on business decisions are explored in detail. Prerequisites: MKT201, MKT331. Elective
MKT 496 (MGT 496) Marketing Internship 3
See MGT 496 for description.
MKT 497 FIT Internship 15
For students in the Fashion Institute of Technology program. Prerequisite: Approval of chair or FIT coordinator.
1 Area II is automatically fulfilled because this program is in the Social Sciences. Area VII is fulfilled by the Mathematics courses required in this program.