Traditional business programs rarely address the range of problems associated with starting a new business or running a small-growth company. The entrepreneurship major at Canisius offers an integrated curriculum which draws upon management, marketing and finance to provide students with a broad background in business while developing entrepreneurial skills and insights. Students learn to identify and evaluate business opportunities, acquire capital and other resources, and start, develop, grow, and sell a business interest.
The curriculum emphasizes creativity, innovation and interpersonal skills. The entrepreneurship major is career oriented with courses built upon a business core but tailored to the needs of entrepreneurs. Students discover their innate entrepreneurial potential and gain a set of tools and perspectives to capitalize on that potential.