courses & curriculum

The Communication Studies major is grounded firmly in the liberal arts tradition. The Communication Studies curriculum reflects, therefore, an equal interest in what is communicated within and between cultures and in how communication takes place in intrapersonal, interpersonal, organizational and mass contexts. The department’s curriculum addresses three major facets of the academic study of communication: theory, criticism and production.

The program has two concurrent objectives:

  1. to examine the dynamic nature of modern communication processes and technologies by emphasizing the theory, structure, function, value systems, and effects of society's communication institutions 
  2. to offer students a variety of opportunities to acquire professional knowledge and production competencies relevant to diversity of careers in many communication-related fields.
Recognizing the need to prepare students for productive lives in a changing world, the Department aims at educating its graduates to welcome change. Instead of focusing on preparation for specialized jobs that exist today but may not be viable in the future, the Communication Studies faculty provides the foundation on which to build meaningful roles in the contemporary world.

Advisement guidelines are designed to assist student in defining concentrations within the major. All majors need at least 36 hours of Communication courses (or 33 hours for dual majors) but are limited to a maximum of 54 hours in Communication Studies. You should proceed with two goals:

  1. To complete each of the six required courses with a grade of C- or higher. The required courses are:
    • Com 201 - Oral Communication
    • Com 202 - Communication Theory
    • Com 203 - Writing for the Public Media
    • Com 204 - Interpersonal Communication
    • Com 205 - Mass Communication and Society
    • Com 206 - Introduction to Research Methods
  2. To tentatively select a sequence and a concentration area. There are three sequences which include a total of five concentrations:
A concentration in integrated marketing communications is also available. Students who successfully complete this course of study will receive an award of completion from the Communication Studies Department.

Students are encouraged to plan early to do an internship during their Junior or Senior year.

Majors must have a cumulative Q.P.A. of at least 2.0, including a minimum grade of C- in all Communication courses taken. The performance of all majors is subject to review relative to their continuation in the program, using such criteria as academic record, demonstration of appropriate communication skills, co-curricular activity, interdisciplinary engagement, and community involvement.

Students must select an area of concentration and complete at least two courses in that concentration in order to graduate. (Please see the College catalog for a complete list of graduation requirements.)


Communication Studies majors are assigned an advisor at the beginning of their sophomore year. If you are a transfer into the Communication Studies major or you do not have an advisor, please contact the Communication Studies departmental office at 888-2115, so that an advisor can be assigned to you. Each student should have an academic advisor. Students should meet with their advisors regularly. Canisius College requires all students to meet with their advisor and obtain their alternate PIN in order to register each semester.

Communication Studies Curriculum:

1. ENG 101, ENG 102, PHI 101, RST 101 (4 courses) (12 credits)
2. Area Studies: Two courses from each of these
areas: I, III, IV, V, VI, VII , VIII (Area II is automatically
fulfilled because this program is in the Social Sciences)
(14 courses)
(42 credits)
3. Major course requirements: (12 courses)  
   COM 201 Oral Communication (3 credits)
   COM 202 Communication Theory (3 credits)
   COM 203 Writing for the Public Media (3 credits)
   COM 204 Interpersonal Communication (3 credits)
   COM 205 Mass Communication and Society (3 credits)
   COM 206 Introduction to Research Methods (3 credits)

Note: At least one of the above courses must be taken each semester until all six are completed with a minimum grade of C- in each. Students receiving a grade of D or F must
repeat the course. All six must be taken by all majors.
Communication electives:
six courses.1 Communication electives must be chosen
from within the three departmental sequences:
Advertising/Public Relations, Interpersonal /Organizational Communication, and Journalism/Media Studies
(18 credits)
4. Electives (10 courses) (30 credits)
TOTAL (40 courses) (120 credits)

Recommended Schedule:


Fall                   Spring                        
Freshman Year      
ENG 101 3 credits ENG 102 3 credits
COM 201 or 202 or 203 or 204
or 205 or 206
3 credits COM 201 or 202
or 203 or 204
or 205 or 206
3 credits
AS 3 credits RST 101 3 credits
AS 3 credits AS 3 credits
AS 3 credits Elective 3 credits
Total 15 credits Total 15 credits
 
Sophomore Year      
PHI 101 3 credits COM 201 or 202 or 203 or  
COM 201 or 202 or 203 or   204 or 205 or 206 3 credits
204 or 205 or 206 3 credits AS 3 credits
Communication elective 3 credits AS 3 credits
AS 3 credits AS 3 credits
AS 3 credits Elective 3 credits
Total 15 credits Total 15 credits
 
Junior Year      
COM 201 or 202 or 203 or   COM 201 or 202 or 203 or  
204 or 205 or 206 3 credits 204 or 205 or 206 3 credits
Communication elective 3 credits Communication elective 3 credits
Communication elective 3 credits AS 3 credits
AS 3 credits AS 3 credits
Elective 3 credits Elective 3 credits
Total 15 credits Total 15 credits
 
Senior Year      
Communication elective 3 credits Communication elective 3 credits
AS 3 credits AS 3 credits
Elective 3 credits Elective 3 credits
Elective 3 credits Elective 3 credits
Elective 3 credits Elective 3 credits
Total 15 credits Total 15 credits
    Total 120 credits

COURSES: 2007-2009

Note: Additional Communication Studies courses may be offered each semester in both the day and evening. Students should consult the department.


COM 101 Communication in Contemporary Society  3 credits
Survey of current issues of human communication with emphasis on concerns of young adults. Topics include communication problems such as communication in difficult situations (e.g., apologizing, embarrassment, assertiveness), divorce communication and death and dying. (AS II) Spring


COM 201 Oral Communication  3 credits
Study and practice of concepts, processes and techniques of effective verbal communication in face-to-face, small group and public-address contexts. Speeches required. Fall/Spring


COM 202 Communication Theory  3 credits
Fundamental forms of communication theory and perspectives are explored and related to particular lines of research in interpersonal, group, organizational, public and mass mediated communication contexts. Fall/Spring


COM 203 Writing for the Public Media  3 credits
Intensive writing assignments employing message-design principles provide opportunities to prepare news, features, press releases, advertising copy and opinion pieces. Fall/Spring


COM 204 Interpersonal Communication  3 credits
Study of theoretical and pragmatic aspects of interpersonal communication in numerous contexts to enhance self-awareness and effective self-expression. Fall/Spring


COM 205 Mass Communication and Society  3 credits
Survey of mass communication processes and the mass media in terms of development, structures, functions, effects and interactive relationships with American society. (AS II) Fall/Spring


COM 206 Introduction to Research Methods  3 credits
The fundamentals of the scientific method, especially, the basics of research methods, designs and hypothesis testing. Fall/Spring


COM 302 Small Group Communication  3 credits
Communication variables in small groups involving task, maintenance, leadership, conformity, shift-to-risk and development. Some emphasis on skill development. Fall


COM 304 Family Communication  3 credits
Survey of family communication research problems and theories of interaction. Special emphasis on relating to family members and applying course material to improve family communication. Spring


COM 306 Jazz Appreciation  3 credits
The evolution and styles of America’s only indigenous art form are explored via text, DVD, CD and online audio streaming from New Orleans to the rest of America; from the Blues to Bop and Swing to Fusion. Student journals assess personal growth as active listeners and viewers of the music presented in class. Also accepted as Music major/minor credit. Spring


COM 310 Print Journalism (Newswriting)  3 credits
What news is, how it is gathered, interviewing. Writing with accuracy, clarity, objectivity, precision and proper grammar. Fall


COM 311 Principles of Advertising  3 credits
The fundamentals of advertising, including history and development, advertising media, marketing, audiences, campaign objectives, budget, creativity and agency functions. DMA elective. Fall


COM 312 Public Relations: Principles and Practices  3 credits
Historical antecedents and contemporary practice of public relations, the nature of day-to-day tasks and communication responsibilities of practitioners in a variety of professional settings, issues in the practice and PR concepts and theories. Fall


COM 313 The News Media  3 credits
Explores the theoretical basis for a free press, then how it works in practice, by analyzing the operation of the news media (including free flow of information, accuracy, objectivity, ownership, ethics, new technology, etc.) Fall


COM 315 Advertising and the Creative Process  3 credits
Study of techniques, tools and theories for generating innovative concepts and ideas. Emphasize application to advertising context. DMA elective. Fall


COM 316 Public Relations Campaigns  3 credits
PR campaigns are concerted efforts of an organization to build socially responsible relationships by achieving research-based goals through the application of communication strategies and the measurement of outcomes. Students produce an actual campaign. Prerequisite: COM 312. Spring


COM 318 Organizational Communication  3 credits
Communication principles and practices, including communicator style variables, communication flow and superior-subordinate communication. Fall


COM 319 Training and Development  3 credits
Methods for assessing training needs within organizations, and designing, implementing and assessing outcomes of training. Emphasis on principles of effective training and development of training competencies. Students develop training skills. Prerequisite: COM 201. Spring


COM 320 Advertising Writing  3 credits
Covers a variety of ways of developing advertising copy (copywriting) and creative concepts for persuasive advertising pieces. Includes workshop writing for print, television and radio commercials. Spring


COM 322 Feature/Magazine Writing  3 credits
Profiles and other human-interest features developed for newspapers, magazines, broadcast. Free-lance writing
introduced. Fall


COM 323 Social Effects of Media  3 credits
Focuses on how and why the media influence our attitudes, behaviors and perceptions of the world. Review of theories and research in media effects. Spring


COM 325 Media Literacy  3 credits
Focuses on theoretical approaches and practical skills enabling students to analyze, think critically and produce effective mediated messages in a variety of formats and specialized content areas. Service Learning Option DMA elective. Fall


COM 327 Gender Differences in Human Communication  3 credits
The reasons why men and women communicate differently and how gender influences communication in personal relationships and professional environments. Fall


COM 329 Cross-Cultural Communication and Aging  3 credits
Explores how various cultures communicate differently; how interpersonal communication is affected by cultural difference; and how the processes of aging is connected to culture and individual, as well as group communication. Fall


COM 330 Public Relations Writing  3 credits
Theoretical perspectives on various forms of public relations writing and the applications of each. Writing and editing skills. Students produce portfolio of PR writing tools and techniques. Prerequisite: COM 312. Fall


COM 336 Sports Journalism  3 credits
First-hand exposure and instruction on writing for TV, print, and the Internet, broadcast anchoring and covering games. This course puts the student in front of the camera, computer, microphone and face-to-face with sports journalists and athletes. Spring


COM 337 Constructive Uses of Humor  3 credits
Examines classic and contemporary humor theory and research. Special emphasis on research that highlights the benefits of humor in education, medicine and organizational contexts. Fall


COM 351 Media Ethics  3 credits
Explores ethics across mass media disciplines, through the work of professional communicators—journalists, broadcasters, advertising and public relations practitioners, as well as the new cyber-communicators. Develop practices of making crucial media decisions based on principles and idealism. Fall


COM 353 Advertising Media Strategies  3 credits
Topics include client/business strategy, marketing communication planning, media plans, media mix (TV, print, Internet, etc.), media sales and the most efficient, effective way to plan and place an ad campaign. Spring


COM 354 Persuasion  3 credits
This course examines classic and contemporary research, theories and concepts in persuasion and social influence. Learn to become a more persuasive person and identify and resist persuasion attempts from others. Fall


COM 361 Introduction to Television Production  3 credits
Studio techniques, lighting, sound recording, set design, electronic graphics and editing, production of live and edited programs in studio. DMA elective. Fall


COM 366 Broadcast Journalism (News)  3 credits
Learn what it is like to step inside the daily inner-workings of a TV newsroom. Act as the assignment editor, reporter, producer, director. Encounter ethical dilemmas. Learn the principles and skills to make resourceful broadcast decisions. Fall


COM 369 Television News Features  3 credits
Design, write and produce special feature reports, multiple-part series, investigative stories and mini-documentaries. Emphasis on field work. Spring


COM 374 Film History  3 credits
Development of film-making and cinema art from 1895 through World War II. Students study, view, and discuss classic silent and sound pictures from Hollywood and abroad. DMA elective. Also accepted for Art History major/minor credit. Fall


COM 375 Film Classics  3 credits
The development of cinema worldwide from World War II through the 1970s. Study, view and discuss films representative of major directors, genres and national cinema movements. DMA elective. Also accepted for Art History major/minor credit. Fall


COM 385 Television and Children  3 credits
Learn about the role of television in children’s lives. Course explores children’s television use, the development and content of children’s television programs (both commercial and educational), television and the family, and children’s advertising. Spring


COM 411 Advertising Campaigns  3 credits
Designed as a capstone course for advertising students, this course examines current and classic advertising campaigns for technique and effectiveness. Students also have the chance to develop their own advertising campaigns. Prerequisite: COM 311 or permission of instructor. Spring


COM 412 Public Relations Case Studies  3 credits
Students will become familiar with a process for public relations problem-solving through analysis of a variety of PR case studies in major areas of the field, including employee relations, consumer relations, media relations and crisis communications. Spring


COM 414 Issues in Advertising  3 credits
In this seminar, students explore a range of contemporary issues surrounding the advertising industry including consumerism, effects, ethics, racism and sexism, and trends. Prerequisite: COM 311 or permission of instructor. Fall


COM 461 Advanced Television (Studio) Production  3 credits
Advanced techniques in lighting, editing, set design, special effects and photography, production of short-form projects for professional distribution. DMA elective. Prerequisite: COM 361. Spring


COM 479 World Cinema  3 credits
Award-winning and critically acclaimed films from different countries and cultures are studied through weekly screenings and written logs. By examining cinema practices beyond Hollywood, students experience alternative ways of using the universal language of cinema to tell stories and express the human condition from other national and artistic perspectives. Also accepted for Art History major/minor credit. Spring


COM 488 Internship I Seminar  3-12 credits
Student experientially learns communication functions in compatibly matched professional setting, locally or out-of-town. Faculty and on-site supervision. Seminar required. Pass/fail. May be repeated as COM 498; 12-credit limit for COM 488/498 combined. Prerequisite: Open to junior and senior majors with G.P.A. of at least 2.50 and Communication Studies average of 2.70 and approved by department faculty. Applications on Communication Studies Department website. Fall/Spring


COM 491/492 Video Institute I & II  3 credits
Students develop individual, original video projects in service to Canisius College and community/ humanitarian agencies. Travel may be involved for some projects. Registration by permission only. Fall, Spring


COM 498 Internship II Seminar  3-9 credits
Sequel to COM 488 for students taking a second internship. Each student is limited to a combined total of 12 credit hours for COM 488 and 498. Prerequisite: Same as for COM 488. Fall/Spring


COM 499 Independent Study  3 credits
Student conducts original project or self-designed course of study under the tutelage of Communication Studies faculty member. Prerequisite: Open to junior and senior majors in good standing with consent of instructor and chair. Fall/Spring


NOTE: Students may also earn Communication Studies credit for the following courses offered through other programs. Please see course descriptions in the respective major/program pages in this catalog.

DMA 201 Intro to Digital Media    3 credits
DMA 202 Digital Media Culture               3 credits
DMA 204 Digital Media Law/Ethics              3 credits
DMA 205 Digital Graphics            3 credits
DMA 206 Interactive Multimedia                  3 credits
DMA 310 Digital Audio/Music Production                    3 credits
DMA 342 Intro. to Web Design                3 credits
DMA 387 Digital Video Production                 3 credits
DMA 394 Advanced Web Design                  3 credits
DMA 487 Advanced Digital Video Production                 3 credits
FAS 114 Introduction to Still Photography        3 credits
FAS 131 Digital Photography                 3 credits
FAS 216 Intermediate Photography       3 credits



1
Dual majors need only five courses as communication electives (15 credit hours).