Learning Goals & Objectives

Student Learning Goal 1

Majors will be critical thinkers who will apply communication theories and concepts in life situations.

Students will:
Advertising /Public Relations
  • Objective A: Appropriately apply targeted communication theories and constructs to specific projects/situations;
  • Objective B:  Critically analyze research in the field as it pertains to specific theories;
  • Objective C:  Evaluate communication theories and constructs for utility.
Interpersonal and Organizational Communications Concentration
  • Objective A:  Appropriately apply targeted communication theories and constructs to specific projects/situations;
  • Objective B:  Critically analyze research in the field as it pertains to specific theories;
  • Objective C:  Evaluate communication theories and constructs for utility.
Media Studies Concentration
  • Objective A:   Understand the process and dynamics of mass communication and the way in which the media influence individuals and society;
  • Objective B:  Identify the components and structure of an effective media presentation;
  • Objective C:   Analyze the nature of mass communicated messages and the communicators’ relationship to government, core principles and ideals, and ethics.

Student Learning Goal 2

Communication Studies majors will design and deliver effective messages.

Students will:
Advertising /Public Relations Concentration 
  • Objective A:  Demonstrate an awareness of their intended audience(s);
  • Objective B:  Select appropriate means to communicate effectively to this/these audience(s);
  • Objective C:  Exhibit clear writing and appropriate and effective production skills and techniques in constructing messages.
Interpersonal and Organizational Communications Concentration
  • Objective A: Design and deliver messages with clear theses, reasoning, and supportive materials;
  • Objective B:  Apply specific message design strategies in oral/written presentations;
  • Objective C:  Reflectively review their skills and abilities as it relates to their work.
Media Studies Concentration
  • Objective A:  Demonstrate an awareness of their intended audience(s);
  • Objective B:  Select appropriate means to communicate effectively to this/these audience(s);
  • Objective C:  Exhibit clear writing and appropriate and effective production skills and techniques in constructing messages.
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