Learning Goals & Objectives

Student Learning Goal 1

Majors will design and construct effective messages through the use of digital tools.

Student work will:
  • Objective A: Show awareness of “target audience” or demographic;
  • Objective B: Exhibit control of focal point and control of visual attention of audience;
  • Objective C: Exhibit clarity in communication, visual impact, aesthetic appeal;
  • Objective D: Exhibit understanding of how to present portfolio and discuss his/her work.

Student Learning Goal 2

Majors will evince technical prowess in digital media.

Students will:
  • Objective A: Execute a project that makes optimal use of software, coding/programming languages, and platforms;
  • Objective B: Carry out basic tasks in a wide variety of digital media areas, including interactive design, digital video and audio editing, graphic manipulation, digital illustration, digital typography, 3-d modeling and animation;
  • Objective C: Understand and be able to define concepts and terminology pertaining to a wide variety of digital media areas.