Learning Goals & Objectives for the International Business Program

Goal 1:   Students will analyze the international environments in which businesses operate.

Students will be able to:

A.        Examine the elements of societal culture, especially ethics and social responsibility

B.        Identify the critical aspects of the external environment that must be modified when expanding from a domestic to an international market

Goal 2:   Students will model the data from the international environments to support decision making.

Students will be able to:

A.        Integrate the complex aspects of the international environment into a cohesive decision model.

B.        Find, analyze, and apply international data

Goal 3:   Students will solve problems related to international competition.

Students will be able to:

A.        Perform international marketing screening processes

B.        Apply models for analyzing competitive positioning in order to develop international market opportunities