Learning Goals & Objectives

Student Learning Goal 1

Students will analyze the international environments in which businesses operate.

Students will:
  • Objective A:  Examine the elements of societal culture, especially ethics and social responsibility;
  • Objective B: Identify the critical aspects of the external environment that must be modified when expanding from a domestic to an international market;
  • Objective C: Integrate the complex aspects of the international environment into a cohesive decision model.    

Student Learning Goal 2

Students will solve problems related to international competition.

Students will:
  • Objective A: Find, analyze, and apply international data;
  • Objective B: Perform international marketing screening processes;
  • Objective C: Apply models for analyzing competitive positioning in order to develop international market opportunities.