Learning Goals & Objectives for the International Business Program

Student Learning Goal 1:   Students will analyze the international environments in which businesses operate.

Students will be able to:

  • Objective A: Examine the elements of societal culture, especially ethics and social responsibility
  • Objective B: Identify the critical aspects of the external environment that must be modified when expanding from a domestic to an international market
Student Learning Goal 2:   Students will model the data from the international environments to support decision making.

Students will be able to:

  • Objective A: Integrate the complex aspects of the international environment into a cohesive decision model.
  • Objective B: Find, analyze, and apply international data
Student Learning Goal 3:   Students will solve problems related to international competition.

Students will be able to:

  • Objective A: Perform international marketing screening processes
  • Objective B: Apply models for analyzing competitive positioning in order to develop international market opportunities