Volonino, Wood Examine Tech Trends

Gregory R. Wood, PhD and Linda Volonino, PhD, explore today’s most relevant information technology (IT) trends and those of the future in Information Technology for Management: Advancing Sustainable, Profitable Business Growth.

The book examines global and mobile commerce, IT virtualization, cloud computing, big data and analytics, and social media and metrics. Case studies and real world examples demonstrate how these trends are transforming the business world.

“These trends will ultimately affect the development of company strategies, business models, organizational approaches, and the relationships companies have with their customers and employees,” says Wood, associate professor of marketing and interim associate dean of the Richard J. Wehle School of Business.

The book’s content was influenced by the authors’ research in the ever-evolving IT field. Their findings also led to the development of several new academic courses and a strategic alignment, which merged the marketing and information systems departments.

“Now we are able to prepare students for the new tech frontier by demonstrating the connection between IT concepts and practice, so that they graduate with the skills that future employers find valuable,” adds Volonino, professor of information systems.

She and Wood are currently collaborating on a digital-first title with the publishing company John Wiley & Sons. This interactive, online learning platform increases the value and learning experiences for students, and reduces textbook costs.

“Greg and Linda’s diverse experience in IT and marketing, and their creative approach to addressing student needs makes for a compelling author team and a more engaging experience for students,” says Don Fowley, vice president and executive publisher at John Wiley & Sons Inc.

The authors’ digital-first title is due out in 2014.