The Marketing program at Canisius prepares students for exciting careers in domestic and international markets. Coursework includes the principles of marketing, consumer behavior, market research and international marketing, along with electives in such growing fields as Internet and database marketing.
Through both traditional and innovative new courses - such as Doing Business in Canada, Doing Business in Mexico, Global Logistics/Transportation and Global Supply Chain Management - students learn all the aspects of producing and promoting a product or service in a global market. They also learn how to run their own company and marketing program in the computer-driven marketing simulation course.