Learning Goals & objectives

Student Learning Goal 1

Marketing Majors will demonstrate knowledge of the principles of marketing.

Students will:
  • Objective A: Identify the elements of the marketing mix and demonstrate knowledge about how they provide value to the end user;
  • Objective B: Identify the elements of the promotional mix and demonstrate knowledge of their role in marketing;
  • Objective C: Identify the stages of the product lifecycle and demonstrate knowledge of how marketing activities change as products move across the different stages.

Student Learning Goal 2

Marketing Majors will demonstrate an understanding of quantitative marketing techniques.

Students will:
  • Objective A: Demonstrate skill in performing pricing calculations;
  • Objective B: Analyze marketing research data and communicate its results;
  • Objective C: Demonstrate skill in deriving marketing insights from analyses of data and facts.

Student Learning Goal 3

Students demonstrate an understanding of domestic buyer behavior.

Students will:
  • Objective A: Demonstrate knowledge of learning processes buyers go through in purchase decisions;
  • Objective B: Students will demonstrate they know how to apply knowledge about differences between buyers on culture, perceptions, preferences and behaviors for domestic marketing decisions.

Student Learning Goal 4

Students demonstrate an understanding of international marketing.

Students will:
  • Objective A: Demonstrate knowledge of the behaviors and influences on behavior for foreign buyers;
  • Objective B: Demonstrate knowledge about the different market environments found in foreign countries;
  • Objective C: Demonstrate understanding regarding how to adapt domestic marketing programs to the global market.

Student Learning Goal 5

Students demonstrate the ability to solve and communicate solutions to applied marketing problems.

Students will:
  • Objective A: Demonstrate the ability to create solutions to marketing situations that require multi-disciplinary integration;
  • Objective B: Demonstrate an ability to critically evaluate marketing programs and their performance.