David J. Snyder, PhD Associate Professor of Marketing

David J. Snyder, PhD

Associate Professor of Management
BS, Economics — Davidson College
MBA — St. Bonaventure University
PhD, Marketing — University of South Carolina

A specialist in marketing and consumer behavior, Dr. Snyder often pursues research that is international in scope. Recently he gave two presentations related to marketing efforts to curtail the spread of AIDS in Zimbabwe, and participted in a meeting of the International Academy of African Business & Development. Combining research with public service, he presented a paper entitled "Fundraising for VIVE: A Shelter for Homeless Political Refugees" at a conference of the Southwestern Marketing Association; he has also served as a member of VIVE’s board of directors. 

Dr. Snyder designed four Canisius College courses: "Professional Sales," "Sales Management," "International Marketing," and "Doing Business in Mexico." Among other college appointments, he has served as a freshman advisor, as co-advisor to the Marketing Society, as a Presidential Scholarship interviewer, and as a member of the Undergraduate and Graduate Business Curriculum Committees. 

He is a member of the American Marketing Association, the Association for Consumer Research, and the Southern Marketing Association.