Guy Gessner, PhD Associate Profesor of Marketing
Associate Professor of Management and Marketing
BS, Business; MBA; PhD, Marketing — State University of New York at Buffalo
U.S. and Canadian enterprises alike rely on Dr. Gessner for advice on CRM, new customer acquisition, cross-selling, customer retention, data mining, and customer management strategies matters. His clients have included Canada Trust, Fisher-Price, HSBC, The Mentholatum Company, Pratt & Lambert, Rich Products and Harris Interactive.
Author or co-author of articles published in the Journal of Data Warehousing, the Journal of Business Research, and the Journal of Economic Psychology, Dr. Gessner has presented papers at meetings of the Eastern Economic Association and the Academy of Marketing Science.
Dr. Gessner is a specialist in the area of database marketing, one of the fastest growing , and most profitable marketing areas. He developed the Canisius College courses in database marketing and data mining. A faculty advisor, he also has served on the One-Year MBA, Part-Time MBA, and AACSB Curriculum committees of the college’s Wehle School of Business.