John Dahlberg, PhD Professor and Chair of Communication Studies

John Dahlberg, PhD

John Dahlberg, PhD is a husband, father, writer (for over 18 years) and now educator. John taught writing before he went into the advertising business. There he worked his way up through the ranks from junior copywriter to creative director, with stints at several advertising agencies in both Rochester and Buffalo.

John's experience includes several Fortune 500 clients including Kodak, Corning, Fisher-Price and Baxter Medical and ranges across consumer, business to business and retail clients. His portfolio includes work in print advertising and collateral, electronic media and film, POP and display material, and sales promotion campaigns.

In 2009, he was recognized by Emerald Management Reviews for an article he co-authored with Amanda R. Zimmerman ’04, MSEd ’09 entitled “The Sexual Objectification of Women in Advertising: A Contemporary Cultural Perspective.” Click here to read more.

John has his M.A. from the State University at Fredonia and his Ph.D in Communication from the State University of New York at Buffalo.

Courses taught include:
COM 202 - Communication Theory
COM 311 - Principles of Advertising
COM 315 - Advertising & the Creative Process
COM 320 - Advertising Writing
COM 381 - Desktop Publishing
COM 411 - Advertising Campaigns
COM 414 - Issues in Advertising

  • Campaigns/Creative Marketing, Internet Advertising, Media Strategy/Issues, Viewer Affect, Writing