Paul L. Sauer, PhD Professor of Marketing

Paul L. Sauer, PhD

BS, Mechanical Engineering — University of Notre Dame
MBA; PhD, Marketing — The Ohio State University

A specialist in marketing communications, Dr. Sauer helps businesses and nonprofit organizations improve their ability to understand and fulfill customer expectations. He has served as a consultant to Sisters Hospital of Buffalo, the Buffalo Museum of Science, WIVB-TV/Channel 4, West-Herr Ford, and the Buffalo Bills.

He is the author or co-author of nearly 50 articles and papers that have been presented at conferences around the world and published in textbooks and journals. His research spans the spectrum of marketing issues, from advertising in a developing country to the impact of electronic shopping. He is currently examining the role of ethics in high-tech organizations.

Dr. Sauer designed several courses offered at Canisius: "Product and Promotion Strategy," "Advanced Marketing Strategy," "New Product Development," "Promotion Strategy," and "Integrated Marketing Communications." Among other college appointments, he has served as advisor to the college’s Marketing Society and as a member of the Athletic Board, Educational Policy Committee, Graduate Curriculum Committee, Academic Program Board, and International Student Programs Advisory Council.  Additionally, Dr. Sauer has taught marketing courses at universities in China and the former Soviet Union.

He is affiliated with the American Marketing Association, PDMA, and INFORMS.
In 2008, he was the recipient of the Service-Learning award from the Canisius Business Advisory Council. The award recognizes a professor from the Richard J. Wehle School of Business who promotes service-learning in his or her coursework.