MSA Courses and Curriculum
Sport Administration Core:
|MSA 520||Leadership in Sport||3|
|MSA 550||Strategic Sport Marketing||3|
|MSA 560||Moral and Ethics of Sport||3|
|MSA 611||Sport Law / Contract Negotiation in the Sport Industry||3|
|MSA 660||Business and Finance in Sport||3|
|MSA 799||Internship in Sport Administration||6|
|MSA 899||Practica for International Students||0|
|MBA 502||Organizational Behavior||3|
|MBA 505||Financial Accounting||3|
Specialization / elective area: Any three of the following.
|MSA 565||Media Relations in Sport||3|
|MSA 599||Independent Study in Sport||3|
|MSA 631||Intercollegiate Athletics||3|
|MSA 641||Professional Sport||3|
|MSA 661||Guest Service - Professional||3|
|MSA 690||Research Methods in Sport Administration||3|
|PROGRAM TOTAL 42|
SPORT ADMINISTRATION COURSES
MSA 520 Leadership in Sport (3 credits)
This course will examine the concepts relating to efficient management and leadership of the sport industry. Emphasis will be placed on principles and techniques of management relating to programs, facilities, special events and personnel.
MSA 550 Strategic Sport Marketing (3 credits)
A study of marketing concepts with application to sport organizations. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications and sponsorship.
MSA 560 Moral and Ethics in Sport (3 credits)
The purpose of this course is to help you establish a fundamental philosophy for sport in your life (both personal as well as professional). The course will address the questions of why you are/want to be involved in sports in a professional capacity, what values will drive your actions and decision-making in your professional life and what type of ethical code you will adopt.
MSA 565 Media Relations in Sport (3 credits)
A study of basic knowledge and understanding of media relations in sport. Emphasis on building and managing an effective media relations program on the intercollegiate and professional level. Examines news releases, home town features, contest management, press conferences, statistics and publications.
MSA 599 Independent Study (3 credits)
This course entails specialized readings, conferences with the instructor and detailed research.
Prerequisite: Permission of Instructor.
MSA 611 Sport Law/Contract Negotiations in Sport Industry (3 credits)
This course will be directed at understanding basic legal concepts as they apply in the sport setting. As a practical matter, the course will aid the student in recognizing how these legal concepts can be applied in the administration and management of sport programs, facilities and personnel. The process and substance of the negotiation of contracts in areas such as player representation, team representation, licensing and merchandising and area leasing.
MSA 621 Facility Planning, Management, and Operation (3 credits)
This course is designed to provide learning experiences in the administrative tasks of planning, managing, and operating various types of athletic facilities. Financial, legal, and safety issues relevant to operating facilities will be examined. In addition, management principles and concepts as they affect program selection and scheduling of sport and fitness facilities will also be examined.
MSA 631 Intercollegiate Athletics (3 credits)
An introduction to the management of intercollegiate athletics; a review of organizational structure in regards to the intercollegiate athletic department, conferences and the NCAA. Analysis of prevailing issues in college athletics including financial trends, academic recruiting, legislation, conference realignment, reform and Title IX/gender equity.
MSA 641 Professional Sport (3 credits)
This course is aimed at providing an overview of professional sports and their leagues, including their organizational structure and the associated job market. The emphasis will be placed on sports outside of the four major leagues such as the PGA, WNBA, LPGA, and NASCAR.
MSA 650 Special Events (3 credits)
Overview of all elements involved in sport event management. Key components of the course include practical application at actual events, interaction with industry experts, as well as creation and implementation of a major class event to benefit a local charity. A strong emphasis is placed on coursework outside of the classroom environment.
MSA 660 Business and Finance of Sport (3 credits)
An overview of general business economics and financial principles. Topics include private and public sector funding, economic impact analysis, sponsorship, partnerships and fundraising related to sport and sport organizations.
MSA 690 Research Methods in Sport Administration (3 credits)
Provides insights into the critical elements of research and enables the student to formulate an original hypothesis culminating in the master's project or thesis. Required for the thesis option.
MSA 799 Internship in Sport Administration (6 credits)
Individually structured work-related independent research guided by faculty/staff member. Goal is to integrate student's academic experience with that of the work place. Research report required. Download the internship packet.
Prerequisites: Completion of all other required courses; signature and approval of program director.
MSA 899 Practica for International Students (0 credits)
Allows the international student to learn and gain experience in the workings of a sport and/or entertainment organization in the United States.
Prerequisite: All international students must register each semester.
BUSINESS MANAGEMENT COURSES
MBA 502 Organizational Behavior (3 credits)
Individual, group and organizational principles within a framework of high functioning and high quality performance; critical organizational issues and strategies to effectively manage them.
MBA 503 Statistics (3 credits)
Statistical concepts and techniques emphasizing problem solving and interpretation: descriptive measures, probability distributions, estimation, hypothesis testing, contingency tables and analysis of variance.
MBA 504 Economics (3 credits)
Organization of resources to attain economic goals, supply and demand and determination of prices and output. Emphasis on consumer behavior and the level and variability of macroeconomic activity; money, banking, inflation, and unemployment.
MBA 505 Financial Accounting (3 credits)
Reporting the financial results of operations and financial position to investors, creditors and managers; problems that arise in the preparation, analysis, and use of accounting data with emphasis on use of financial reports.