Curriculum

Curriculum

Kimberly Silverstein, MSA '13
Ticket Operations Assistant
Buffalo Bills

Online MSA Curriculum



MSA 520   Leadership in Sport - 3 credits



MSA 550   Strategic Sport Marketing - 3 credits



MSA 560   Moral and Ethical Issues in Sport - 3 credits



MSA 565   Sport Communication - 3 credits



MSA 611   Risk Management / Contract Negotiation - 3 credits



MSA 631   Intercollegiate Athletics - 3 credits



MSA 641   Professional Sport - 3 credits



MSA 660   Sport Finance and Business - 3 credits

MSA ELECTIVE - 3 credits The elective options are listed below. 

MSA 799  Internship in Sport Administration - 6 credits

 The internship may be completed with sport organizations anywhere in the U.S. or internationally.



Total 33 credit hours

Electives:

MSA 530   Management Sport Facilities - 3 credits

MSA 613   Organizational Behavior - 3 credits

MSA 621   Rules Compliance - 3 credits

For course information visit the on-campus courses and curriculum page

Click here for degree requirement summary (DRS) sheet.

 

ONLINE SPORT ADMINISTRATION COURSE DESCRIPTIONS

MSA 520 Leadership in Sport  (3 credits)
This course will examine the concepts relating to efficient management and leadership of the sport industry. Emphasis will be placed on principles and techniques of management relating to programs, facilities, special events and personnel.

MSA 550 Strategic Sport Marketing (3 credits)
A study of marketing concepts with application to sport organizations. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications and sponsorship.

MSA 560 Moral and Ethical Issues in Sport (3 credits)
The purpose of this course is to help you establish a fundamental philosophy for sport in your life (both personal as well as professional). The course will address the questions of why you are/want to be involved in sports in a professional capacity, what values will drive your actions and decision-making in your professional life and what type of ethical code you will adopt.

MSA 565 Sport Communication (3 credits)
A study of basic knowledge and understanding of media relations in sport. Emphasis on building and managing an effective media relations program on the intercollegiate and professional level. Examines news releases, home town features, contest management, press conferences, statistics and publications.

MSA 611 Risk Management / Contract Negotiation (3 credits)
The aim of this course is to acquire an understanding of basic legal concepts and negotiation methods in order to apply them to the sport industry. The course will aid the student in recognizing and understanding how these concepts can be applied in the administration and management of sporting events, programs, facilities and personnel.  

MSA 631 Intercollegiate Athletics (3 credits)
An introduction to the management of intercollegiate athletics; a review of organizational structure in regards to the intercollegiate athletic department, conferences and the NCAA. Analysis of prevailing issues in college athletics including financial trends, academic recruiting, legislation, conference realignment, reform and Title IX/gender equity.

MSA 641 Professional Sport (3 credits)
This course is aimed at providing an overview of professional sports and their leagues, including their organizational structure and the associated job market.  The emphasis will be placed on sports outside of the four major leagues such as the PGA, WNBA, LPGA, and NASCAR.

MSA 660 Sport Finance and Business (3 credits)
An overview of general business economics and financial principles. Topics include private and public sector funding, economic impact analysis, sponsorship, partnerships and fundraising related to sport and sport organizations.

MSA 799 Internship in Sport Administration (6 credits)
Individually structured work-related independent research guided by faculty/staff member. Goal is to integrate student's academic experience with that of the work place. Research report required. Download the internship packet.
Prerequisites: Completion of all other required courses; signature and approval of program director.

ELECTIVES:

MSA 530 Managing Sport Facilities (3 credits)
This course is designed to provide learning experiences in the administrative tasks of planning, managing, and operating various types of athletic facilities.  Financial, legal, and safety issues relevant to operating facilities will be examined.  In addition, management principles and concepts as they affect program selection and scheduling of sport and fitness facilities will also be examined.

MSA 613 Organizational Behavior (3 credits)
The aim of this course is to acquire an understanding of theoretical research in organizational behaviors and to apply this knowledge in the sport industry. This course attempts to add to your understanding of life in complex organizations by covering topics including: fostering innovation and change, motivating and rewarding desired behavior, (re)designing sport organizations to fit with strategic objectives, selecting the appropriate leadership style to motivate others to perform, and using power and influence effectively in diverse organizations.
 
MSA 621 Rules Compliance (3 credits)
This course will provide an overview of the NCAA’s governance structure and legislative process, as well as the role of on-campus athletics compliance officers.  Students will examine each of the NCAA’s operating bylaws: amateurism, recruiting, eligibility, financial aid, awards and benefits and playing and practice seasons, and review infractions cases and other case studies relative to each of these bylaws.  Students will learn how rules violations are investigated, reported and processed (and maybe even avoided), and how the role of the NCAA’s enforcement staff and infractions committee impacts rules compliance in intercollegiate athletics.