Gregory Wood

Professor of Marketing & Information SystemsDepartment ChairpersonAssitant Director

B.A. Psychology, Oakland University, Rochester, MI
Ph.D. Social Psychology, State University of New York, Albany, NY

gwood@canisius.edu 2645 Office: CT 502

Dr. Gregory Wood is a professor of Marketing & Information Systems. During his 30+ year career at Canisius, he’s held several teaching and administrative leadership positions, including department chair, associate dean and chairperson of the Career Center Task Force. Dr. Wood is an active consultant to numerous businesses and NFP organizations. He served on the Board of Directors for the Legal Aid Bureau of Buffalo from 2004-2009 and the Buffalo/Niagara Business Ethics Association since 2014.

Dr. Wood’s teaching and research are in the areas of consumer behavior and digital marketing. He is the co-author of a successful Information Technology textbook and has published numerous academic articles and conference proceedings. He has received teaching awards for his innovative and engaging teaching methods at the undergraduate and graduate (MBA) levels. At Canisius, he pioneered the use of online teaching methods using social and multi-media technologies. His work was supported by a generous Title III grant from the U.S. Department of Education.

For over a decade, Dr. Wood has served as an adviser to the Canisius College American Marketing Association (CCAMA) chapter. This professional student organization prepares students for their careers following graduation. Under Wood’s leadership, the CCAMA has competed against students from other prestigious business schools at the International AMA Collegiate Conference. Every year, CCAMA students return from the conference with one or more top awards or prizes based on their competitive performance, a testament to the quality of the marketing education they receive at Canisius College.

Awards

  • 2001 - Donald Calvert Outstanding MBA Professor Award, Canisius College
  • 2002 - Inducted into the Beta Gamma Sigma Honor Society
  • 2005 - Distinguished Research Award from the Allied Academies International Conference, for the paper, "Evaluating Evaluations: A Review of a Student Evaluation of Faculty Process," by Joseph Glynn, Paul Sauer & Gregory Wood
  • 2013 - James S. Valone/Beta Gamma Sigma (Canisius Chapter) Undergraduate Teaching Award
  • 2015 & 2016 - Grant Award from the Buffalo Niagara Business Ethics Association to fund, “Enhanced Ethics Education for MBA Students”, $1,000 each year.

Publications

Turban, Efraim, Volonino, Linda and Wood, Gregory (2015) "Information Technology for Management: Digital Strategies for Insight, Action and Sustainable Performance", Wiley, 10th Edition. ISBN-13: 978-1118897782

Turban, Efraim, Volonino, Linda and Wood, Gregory (2013) Information Technology for Management: Advancing Sustainable, Profitable Business Growth, Wiley, 9th Edition ISBN-13: 978-1118357040

Wood, Gregory (2010) Jesuit Values & Marketing Practice, Chapter insert for a special edition of Principles of Marketing by Jeff Tanner and Mary A. Raymond. Flatworld Knowledge, Inc.

Harvey, S. and Wood, G. (2008) "Overcoming Practical Obstacles to Meaningful Program Evaluation: The Booklet Approach", The Evaluation Exchange: A Periodical on Emerging Strategies in Evaluation. Harvard Family Research Project. Volume 14, Number 1&2. Spring.

Jaccard, J., Becker, M. & Wood., G. Pairwise Multiple Comparison Procedures (1984) Psychological Bulletin, 96, 589-596.