Excellence Within Reach
When President John J. Hurley announced that he was lowering the college’s tuition by 23 percent, the crowd packed into Science Hall erupted into cheers and applause! Nearly 500 members of the campus community turned out to hear the good news on Monday, October 2 in Science Hall Commons.
Watch and listen to the crowd’s reaction here when President Hurley introduces Excellence Within Reach, a new plan to reduce tuition for full-time undergraduate students from $34,966 to $27,000, beginning with the fall 2018 semester.
The “Excellence” initiative is designed to make the college’s transformative Catholic, Jesuit education more accessible to all. Research reveals approximately 55 percent of families do not even take a second look at private colleges because they assume them to be too expensive, without even knowing what financial assistance is offered. The Excellence Within Reach video includes additional information and captures reactions from current students when they hear the news.
After the campus announcement, Excellence Within Reach officially kicked off with an integrated marketing and public relations campaign.
In addition to significant media coverage (see below), the tuition initiative is being supported by a seven-week advertising campaign that includes television, radio, digital display, Facebook and YouTube pre-roll videos as well as a major social media push on the college’s Facebook, Twitter and Snapchat channels.
Watch the television commercial currently running in Buffalo and Rochester here.
The campaign’s goal is to generate widespread awareness among high school students and parents throughout the Northeast in an effort to increase interest among a wider pool of prospective students. Existing students will avoid a previously scheduled 3 percent tuition increase in fall ’18 and end up paying a lower net tuition rate.
Check out “Excellence” in the media:
All major media outlets attended President Hurley’s news conference on October 3 announcing Excellence Within Reach, and many others publicized the initiative.
The Buffalo News (Editorial)
New York, NY - AmericanTowns.com
WGRZ-TV - Channel 2
WIVB-TV - Channel 4
WIVB-TV Channel 4 (second story)
WKBW-TV - Channel 7