Marketing (Advanced Certificate)
Marketing managers need an understanding of how to successfully manage products, services, supply chain systems, marketing communications, customers and the sales process. This certificate is designed to provide a set of courses that help marketing managers make decisions and manage operations to increase revenue and reduce costs. Individuals completing this certificate who are or become marketing managers will have insights as to how best to achieve a higher return on their marketing investments.
Students completing the Marketing Certificate will:
- Understand marketing concepts and be able to identify the stages of the product lifecycle.
- Make data driven decisions to improve the quality of products and marketing strategies.
- Apply knowledge about differences between buyers on culture, perceptions, preferences and behaviors for marketing decisions.
- Apply new, emerging technology and media in marketing strategies.
Curriculum
| Code | Title | Credits |
|---|---|---|
| Preparatory Courses 1 | ||
| ECO 503 | Statistics for Managers with Excel | 3 |
| MKT 604 | Marketing Management | 3 |
| Required Courses | ||
| MKT 634 | Consumer Behavior | 3 |
| MKT 648 | Digital Marketing Strategies | 3 |
| Choose one of the following courses | 3 | |
| MKT 632 | Marketing Data Analytics | 3 |
| MKT 675 | Service Marketing | 3 |
| Total Credits | 21 | |
- 1
Up to 6 credit hours of preparatory courses can be waived depending upon prior course work. Students' transcripts will be evaluated by the Director of Graduate Business Programs.
