Marketing Goals

Marketing Courses – Learning Goals and Objectives

Course List

MKT201 MKT320 MKT331 MKT401 MKT450*
MKT475 MKT496* MKT497*    

Courses with an asterisk* do not have individual college, program, or major learning goals. However, each course has specific course goals listed on the class syllabi provided by the professor.


MKT201 – Principles of Marketing

Program (BS/BA) Level Learning Goals and Objectives

The Principles of Marketing course satisfies the following learning goals and objectives associated with the Bachelor’s degree in Business:

 Goal 1: BSBA graduates will have a fundamental knowledge and understand the value chain for goods and services.

Objectives:  Students will be able to:

B.     Apply the concept of the marketing mix for goods and services when describing an organization's marketing strategy.

Goal 2: BSBA graduates will have fundamental skills in accounting, finance, statistics, and management science.

Objectives:  Students will be able to:

A.        Demonstrate critical thinking and argumentation skills with emphasis on problem identification from various viewpoints, causal diagnosis, and solution development.

Major Level Learning Goals and Objectives

The Principles of Marketing course satisfies the following Marketing major level learning goals and objectives:

Goal 1: Marketing Majors will demonstrate knowledge of the principles of marketing.

Objectives:  Students will be able to:

A.        Identify the elements of the marketing mix and demonstrate knowledge about how they provide value to the end user

B.        Identify the elements of the promotional mix and demonstrate knowledge of their role in marketing.

C.        Identify the stages of the product lifecycle and demonstrate knowledge of how marketing activities change as products move across the different stages

Goal 2: Marketing Majors will demonstrate an understanding of quantitative marketing techniques.

Objectives:  Students will be able to:

A.        Perform pricing calculations.

Back to Top

MKT320 – Consumer Behavior

Major Level Learning Goals and Objectives

The Consumer Behavior course satisfies the following Marketing major level learning goals and objectives:

Goal 3: Marketing Majors will demonstrate and understanding of domestic buyer behavior.

Objectives:  Students will be able to:

A.        Describe learning processes buyers go through in purchase decisions.

B.        Differentiate domestic buyers on culture, perceptions, preferences and behaviors for marketing decisions.

Back to Top

MKT331 – Fundamentals of Marketing Research

Major Level Learning Goals and Objectives

The Fundamentals of Marketing Research course satisfies the following Marketing major level learning goals and objectives:

Goal 2: Marketing Majors will demonstrate an understanding of quantitative marketing techniques.

Objectives:  Students will be able to:

B.        Analyze marketing research data and communicate its results.

C.        Analyze data and facts and interpret results.

Goal 3: Marketing Majors will demonstrate and understanding of domestic buyer behavior.

Objectives:  Students will be able to:

A.        Describe learning processes buyers go through in purchase decisions.

B.        Differentiate domestic buyers on culture, perceptions, preferences and behaviors for marketing decisions.

Back to Top

MKT401 – Cases in Marketing Management

Major Level Learning Goals and Objectives

The Cases in Marketing Management course satisfies the following Marketing major level learning goals and objectives:

Goal 2: Marketing Majors will demonstrate an understanding of quantitative marketing techniques.

Objectives:  Students will be able to:

A.        Perform pricing calculations.

B.        Analyze marketing research data and communicate its results.

C.        Analyze data and facts and interpret results.

Goal 3: Marketing Majors will demonstrate and understanding of domestic buyer behavior.

Objectives:  Students will be able to:

A.        Describe learning processes buyers go through in purchase decisions.

B.        Differentiate domestic buyers on culture, perceptions, preferences and behaviors for marketing decisions.

Goal 4: Marketing Majors will demonstrate and understanding of international marketing.

Objectives:  Students will be able to:

A.        Identify the behaviors and influences on behavior for foreign buyers.

B.        Analyze different market environments found in foreign countries.

C.        Adapt domestic marketing programs to the global market.

Goal 5: Marketing Majors will demonstrate the ability to solve and communicate solutions to applied marketing problems.

Objectives:  Students will be able to:

A.        Create solutions to marketing situations that require multi-disciplinary integration.

B.        Critically evaluate marketing programs and their performance.

Back to Top

MKT475 – International Marketing

Major Level Learning Goals and Objectives

The International Marketing course satisfies the following Marketing major level learning goals and objectives:

Goal 4: Marketing Majors will demonstrate and understanding of international marketing.

Objectives:  Students will be able to:

A.        Identify the behaviors and influences on behavior for foreign buyers.

B.        Analyze different market environments found in foreign countries.

C.        Adapt domestic marketing programs to the global market.

Goal 5: Marketing Majors will demonstrate the ability to solve and communicate solutions to applied marketing problems.

Objectives:  Students will be able to:

A.        Create solutions to marketing situations that require multi-disciplinary integration.

B.        Critically evaluate marketing programs and their performance.

Back to Top