Sport Product Development

Graduate: Master's Available online

School of Education & Human Services

The sports industry generates approximately $400 billion in revenue annually. Industry statistics show that U.S. sporting equipment sales at retail sporting goods stores are roughly $60 billion yearly. Sporting goods attract a wide range of consumers and requires a variety of marketing and distribution strategies. Consider a degree in Sport Product Development for a range of career opportunities in the fields of sports, entertainment, arts and recreation.

Program Description

The Sport Product Development program emphasizes the development and management of the sporting goods industry providing the equipment needs in six different areas: competitive team sports, extreme sports, fitness, individual sports, indoor games, and outdoor recreation sports.

The online MS in Sport Product Development program is 33 credit hours (nine courses, plus six-credit internship). After completing the six core courses, you can choose to focus on either product design or retail management.  You will gain knowledge for positions in the sport product industry such as product line management, product development, merchandising, innovation and materials management, and retail, brand, or factory management.

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Start your degree this Fall, with the following two courses:

Sport Product (3 credits)
Strategic understanding of the athlete and consumer insights that drive new markets globally and the tactical process of creating sport products including innovation, design, development, merchandising, testing, commercialization, costing and manufacturing.  The course includes go-to-market approaches including pricing, discounting, marketing, allocations, sales, and retailing.

New Venture Planning (3 credits)
Student and student teams engage in customer discovery and brand strategy along with an assessment of innovative market opportunities and business requirements for the product creation process.  Students should develop the requirements and insights to build a solid Brand Strategy.

Both courses are offered fully online. Classes begin August 27th, 2018.


The Community for Accredited Online Schools ranked Canisius College #4 on its 2016-17 list of Best Online Colleges in the nation. Canisius is ranked among the top 30 most affordable top-ranked schools for online master's degree programs in sport management by The Best Master’s Degrees. 



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Career Outlook

The salary projections and breadth of career options for Sport Product Management graduates show vast potential for positive outcomes. 

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