Marketing

The Marketing Program at Canisius University is designed for those who wish to pursue careers in international marketing, brand and product development, global retailing, online retailing and distribution, fashion merchandising, and digital marketing. Join the marketing program to sharpen your communication skills and broaden your job choices in business, non-profits, and government.

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Skills Gained with a Marketing Degree:
  • Marketing majors develop a combination of creative, analytical, and business skills.
  • Learn to launch effective marketing campaigns and drive business success.
  • Gain the ability to analyze data and tell the story of a campaign’s impact and performance.
Career Paths with a Canisius Marketing Degree:

With a marketing degree from Canisius University, you can explore a wide range of exciting and rewarding careers in fields:

  • Advertising:
    Create and manage ad campaigns across multiple platforms to increase brand awareness and sales.
  • Public Relations:
    Build and maintain a positive public image for companies, individuals, and organizations.
  • Digital Marketing:
    Leverage online platforms like social media, search engines, and email marketing to reach and engage with consumers.
  • Market Research:
    Analyze consumer behavior and market trends to help businesses make data-driven decisions.
  • Brand Management:
    Develop and execute strategies to build and strengthen a brand’s identity and market position.
  • Sales and Business Development:
    Focus on driving revenue through sales strategies, client relationship management, and market expansion.
  • Supply Chain and Logistics Marketing:
    Oversee and promote the processes of moving goods and services efficiently, ensuring customer satisfaction.
  • Non-Profit and Government Marketing:
    Develop campaigns that support causes, promote social good, and engage communities in both non-profit and government sectors.

International Gold Standard in Business Education

 

 

 

Distinctions

U.S. News & World Report ranks Canisius 7th out of 45 institutions on its list of Best Undergraduate Business Programs. The ranking is based on peer reviews of small, private colleges and universities, nationally. 

 

Laurel Wreath
#1 BEST PRIVATE BUSINESS PROGRAM IN WESTERN NEW YORK
U.S. NEWS & WORLD REPORT

Out of Classroom Learning Experiences

Career LaunchPad
With personalized coaching and experiential learning opportunities, The Business Exploration (Bus-X) program will transform a first-year business students into a career-ready business profession.
Explore the Opportunities
IMC Master Class for Marketing Students:
  • Hands-on experience with real companies.
  • Access to the latest software used in the industry.
  • Fully prepares students to enter workforce with the necessary skills and experiences to complete actual projects in the real world