Undergraduate: Major

Richard J. Wehle School of Business

From digital marketing to marketing communications such as advertising and public relations, from logistics to supply chain management, the field of marketing holds a wide and diverse range of exciting career opportunities. Study marketing to sharpen communication skills and broaden your job choices in business, non-profits, and government.

Program Description

Prepare for exciting marketing careers in an array of professional fields. The curriculum combines traditional and innovative marketing courses where you learn to create, produce and promote products and services in a global marketplace. 

In the Marketing Simulation course, you experience what it is like to manage your own company and marketing program. Through the college's American Marketing Association, you can participate in valuable professional development programs and gain experience and recognition by participating in national competitions at the Annual AMA Collegiate Conference each spring in New Orleans, LA. 


If you are a student in the college's Fashion Merchandising program, you can study at the Fashion Institute of Technology (FIT) during your senior year and earn both a Bachelor's degree in Marketing from the college, and an Associate's degree in Fashion Merchandising from F.I.T. in as little as four years.


Number of consecutive years that Canisius students have won awards at the American Marketing Association International collegiate conference.

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