Undergraduate: Major

Richard J. Wehle School of Business

From digital marketing to marketing communications such as advertising and public relations, from logistics to supply chain management, the field of marketing holds a wide and diverse range of exciting career opportunities. Study marketing to sharpen communication skills and broaden your job choices in business, non-profits, and government.

Program Description

Prepare for exciting marketing careers in an array of professional fields. The curriculum combines traditional and innovative marketing courses where you learn to create, produce and promote products and services in a global marketplace. 

As a student in the college's Fashion Merchandising program, you can study at the Fashion Institute of Technology (FIT) during your senior year and earn both a Bachelor's degree in Marketing from the college, and an Associate's degree in Fashion Merchandising from F.I.T. in as little as four years. Through the college's American Marketing Association, you can participate in valuable professional development programs and gain experience and recognition by participating in national competitions at the Annual AMA Collegiate Conference each spring in New Orleans, LA. 

Career Preparation through the Business Exploration Program

The Business Exploration (Bus-X) program is a sequence of courses available to business majors designed to give you the tools to create your own path to professional success. With personalized coaching and experiential learning opportunities, Bus-X will transform a first-year business students into a career-ready business professional.

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U.S. News & World Report ranks Canisius 7th out of 45 institutions on its list of Best Undergraduate Business Programs. The ranking is based on peer reviews of small, private colleges and universities, nationally. 


Best private business program in Western New York – U.S. News & World Report


Number of consecutive years that Canisius students have won awards at the American Marketing Association International collegiate conference.

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