Undergraduate: Major

Richard J. Wehle School of Business

From digital marketing to marketing communications such as advertising and public relations, from logistics to supply chain management, the field of marketing holds a wide and diverse range of exciting career opportunities. Study marketing to sharpen communication skills and broaden your job choices in business, non-profits, and government.

Program Description

Prepare for exciting marketing careers in an array of professional fields. The curriculum combines traditional and innovative marketing courses where you learn to create, produce and promote products and services in a global marketplace. 

As a student in the college's Fashion Merchandising program, you can study at the Fashion Institute of Technology (FIT) during your senior year and earn both a Bachelor's degree in Marketing from the college, and an Associate's degree in Fashion Merchandising from F.I.T. in as little as four years. Through the college's American Marketing Association, you can participate in valuable professional development programs and gain experience and recognition by participating in national competitions at the Annual AMA Collegiate Conference each spring in New Orleans, LA. 


U.S. News & World Report ranks Canisius 7th out of 45 institutions on its 2018 list of Best Undergraduate Business Programs. The ranking is based on peer reviews of small, private colleges and universities, nationally. 


Best Undergraduate Business Programs 2018 – U.S. News & World Report


Number of consecutive years that Canisius students have won awards at the American Marketing Association International collegiate conference.

Program News

Explore Similar Programs

Take The Next Step To Success