Guy Gessner

Associate Professor, Marketing & Information Systems

Ph.D. in Marketing, State University of New York at Buffalo
M.B.A. State University of New York at Buffalo
B.S. Business, State University of New York at Buffalo

CT 403

Marketing Management, Global Logistics, and Multi-channel Sales and Distribution are important topics today. Classroom environments that encourage experiential learning with student-to-faculty, and student-to-student interactions are desired. Case studies of marketing situations faced by brands and organizations as well as assignments that require students to apply what they have learned create rewarding online or onsite learning environments.


Donald E. Calvert Teaching Excellence Award


Gessner, G. H. and Snodgrass, C.R. (2015), “Designing E-Commerce Cross-Border Distribution Networks for Small and Medium-Size Enterprises Incorporating Canadian and U.S. Trade Incentive Programs”, Research in Transportation Business & Management, published online August 12 2015, DOI 10.1016/j.rtbm.2015.07.005, reference RTBM190

Gessner, G.H. and Dutt-Doner, K.M. (2016), “Using Text-Analysis to Assess Qualitative Student Works, Deal with Inter-rater Reliability, and Simultaneously Comply with AACSB Standard 8 and Middle States Standard V”, The BRC Academy Journal of Education, Vol. 5, No. 1, March 2016, 53-74, Cambria Press, ISSN (Print) 2152-8756.

Gessner, G., Volonino, L., Fish, L. (2007), “One-Up, One-Back ERM in the Food Supply Chain”, Information Systems Management, Vol. 24, No. 3, Summer 2007.

Gessner, G., Kamakura, W., Malhotra, N., Zmijewski, M. (1988), “Estimating Models with Binary Dependent Variables: Some Theoretical and Empirical Observations”, Journal of Business Research, (16)1, 49-65.