Mary Owusu

Assistant Professor

Mary Owusu is Assistant Professor of Marketing & Information Systems and director of the Integrated Marketing Communications Center.

 

Professor Owusu began her career in 2002 as a search marketer and took on progressively increasing roles before becoming Senior Vice President of Digital Strategy and Analytics at a large marketing agency where she oversaw a digital team across 9 offices, working with brands such as Ford, GE and Mattel. 

In 2020--after eight years as an adjunct professor of digital marketing at Canisius--Professor Owusu left the corporate world and joined the Marketing department full-time. She architects and teaches many of the digital marketing courses including search engine optimization, paid search, social media marketing, digital strategy, and marketing analytics, to name a few.

Awards

  • Recipient of the FOUR under 40 Emerging Leaders Award from the American Marketing Association - Honors individuals who have made significant contributions to the field of marketing and its sub-fields and have demonstrated leadership and continuing service.
  • Recipient of the Difference Maker Award (DAA) - Presented to an analyst who makes a difference in his/her community or in the world by democratizing analytics to marginalized or underserved groups.
  • Finalist for the Top Analytics Practitioner Award (DAA) - Recognizes analytics professionals who play leading roles in data-driven marketing solutions for their organizations.
  • Recognized as an SEO pioneer by Adweek.
  • Recipient of the ATHENA Young Leadership Award - Honors emerging leaders who demonstrate excellence, creativity, and initiative in their business or profession, provide valuable service by contributing time and energy to improve the quality of life for others in the community, and serve as role models for young women personally and professionally.